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Please help to improve this section by introducing more precise citations. This section includes a list of references, related reading or external links, but its sources remain unclear because it lacks inline citations. It's also said that teens are three times as likely as those over twenty to play cell phone games. Women dominate revenue generation for all mobile game categories, with the exception of Action/Adventure mobile games, in which men drive 60 percent of the revenue for that category.
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They are the biggest driver of revenue for the Puzzle/Strategy category comprising 72 percent of the total share of revenue, while men made up 28 percent (see Table 2). Sixty-five percent of mobile game revenue is driven by female wireless subscribers. Several studies have shown that the majority of mobile games are bought and played by women. The main categories of mobile games include Puzzle/Strategy, Retro/Arcade, Action/Adventure, Card/Casino, Trivia/Word, Sports/Racing, given in approximate order of their popularity. Mobile games are applications that allow people to play a game on a mobile handset. iTyphoon is an example of a mobile application used to provide information about typhoons in the Philippines. Many television networks have their own app to promote and present their content.
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Some examples of mobile apps would be applications to manage travel schedules, buy movie tickets, preview video content, manage RSS news feeds, read digital version of popular newspapers, identify music, look at star constellations, view Wikipedia, and much more.
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For example, Google's Android platform for mobile content has further increased the amount of app content available to mobile phone subscribers. It also enabled additional competition from other players. The bundling of the iPhone with an app store, as well as the iPhone's unique design and user interface, helped bring a large surge in mobile application use. Prior to the release of Apple's phone product, the market for mobile applications (outside of games) had been quite limited. Mobile application development, also known as mobile apps, has become a significant mobile content market since the release of the first iPhone from Apple in 2007. This allows video to be sent from phone to phone over Bluetooth, which has the advantages that there is no data charge.
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Modern phones come with Bluetooth and Near field communication. Therefore, it is important to choose the right SMS gateway provider in order to ensure quality-of-service along the whole path of the content SMS until reaching the consumer's mobile. This means, if a consumer has ordered a new wallpaper or ringtone, this has to work properly, in a speedy and reliable way. It is important to keep enhancing the consumer confidence in using SMS for mobile content applications. This clearly substitutes MMS, which has a limited reach and still suffers from interoperability problems. One example is the introduction of applications whereby mobile tickets are sent to consumers via SMS, which contains a WAP-push that contains a link where a barcode is placed. More important than anything else, SMS is extremely easy to use, which makes adoption increase day by day.Īlthough SMS is an old technology that may someday be replaced by the likes of Multimedia Messaging Service (MMS) or WAP, SMS frequently gains new powers. SMS is also ubiquitous, reaching a wider audience than any other technology available in the mobile space (MMS, bluetooth, mobile e-mail or WAP). Because SMS is the main messaging technology used by young people, it is still the most effective way of reaching this target market. Mobile content via SMS is still the main technology for communication used to send mobile consumers messages, especially simple content such as ringtones and wallpapers. ( March 2009) ( Learn how and when to remove this template message) This section includes a list of general references, but it remains largely unverified because it lacks sufficient corresponding inline citations.
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